KFC has initiated legal action against Church's Chicken, alleging trademark infringement regarding the use of the phrase 'original recipe' in advertisements. The lawsuit claims that Church's marketing could confuse consumers in the marketplace. This legal dispute highlights ongoing competition in the fried chicken sector, with KFC asserting its rights over its well-known branding. The case emphasizes the importance of trademark protection in the fast-food industry, particularly as both companies vie for the attention of chicken enthusiasts.