Nestle and Shell Deny Coordinated Advertising Boycott Allegations in Elon Musk’s Social Media Platform X Lawsuit Over Harmful Content Concerns

Several major advertisers, including Nestle and Shell, have contested allegations made in a lawsuit filed by Elon Musk accusing them of orchestrating an advertising boycott against his social media platform, X. These companies have denied coordinating any targeted effort to boycott Musk or his businesses, emphasizing that their reduction in advertising was not a concerted action but rather a response to concerns over X's management of harmful content. The advertisers argue that X's own business decisions disrupted their advertising strategies and alienated customers, countering Musk's claims. The lawsuit remains active as the parties await further judicial review.