Sony Music Entertainment has filed a copyright infringement lawsuit against the University of Southern California (USC), accusing the institution of using over 250 of its songs in social media advertisements without permission. The lawsuit highlights that USC's own brand guidelines explicitly prohibit such use of copyrighted music. The case underscores the risks associated with utilizing popular music in platforms like TikTok, particularly for promotional purposes. The songs in question include works by prominent artists such as Beyoncé, among others. This legal action reflects ongoing tensions between music rights holders and institutions leveraging popular music for marketing.
Sony Music has accused the University of Southern California of infringing more than 170 of its songs to advertise the university's sports program on social media, according to a copyright suit. https://t.co/rYoxMRcRoE https://t.co/xihlE9xRYh
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Here's another case highlighting the risks of using popular music in TikToks. Today, Sony sued USC for copyright infringement for using its music in "over 250 videos" on social media. Sony notes that USC's own brand guidelines prohibit exactly what they did: https://t.co/LnumCc0FmJ