The Financial Conduct Authority (FCA) in the UK has initiated a formal inquiry into 20 social media influencers, commonly referred to as 'finfluencers', as part of its efforts to combat the illegal promotion of financial services. These influencers are being questioned under caution, raising concerns about their potential involvement in providing unauthorized financial advice. The FCA's action reflects a broader crackdown on individuals who may be unlawfully advertising financial products online, utilizing its criminal powers to address the issue. The rise of finfluencers has prompted scrutiny from regulators, as their influence in the financial sector continues to grow.