Cryptocurrency exchange Binance has unveiled a Pump.fun-inspired bonding-curve mechanism that will serve as a new launchpad for tokens issued through its wallet. The initiative, announced on 14 July 2025, will allow projects to price and distribute their coins via an automated curve that adjusts supply and cost as demand changes. Binance said the platform is designed to streamline early-stage fundraising and widen investor access to new digital assets. The company did not disclose a launch date or fee structure but indicated the service will be integrated directly into existing Binance Wallet functions, positioning it to compete with independent token-creation sites that have gained traction over the past year.