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it's pretty surprising how little crypto teams think about their go to market strategy its starting to change as the space starts focusing more on interesting/engaging apps rather than touting metrics that don't matter to the avg user
it's pretty surprising how little crypto teams think about go to market. im seeing that change as the space starts focusing more on interesting/engaging apps rather than touting metrics that don't matter to the avg user
my best advice to crypto builders is this: the game has fundamentally changed (and likely for good). the old playbook of building vaporware then getting exit liquidity on cexes simply doesn’t work anymore. the new playbook is - and it’s absurd to have to say this - build…
The cryptocurrency industry is facing a critical juncture where the focus is shifting from speculative investments and unlaunched projects to the development of real products with tangible value. Industry experts highlight that the old strategies of building vaporware and relying on vague promises for asymmetric returns are no longer viable. Instead, there is a growing emphasis on creating engaging applications that address the needs of average users. The community is urged to use their financial influence to support projects with solid teams and real products, as the market cap of the industry has grown significantly beyond $1 trillion. Additionally, there is a noticeable shift in how crypto teams are approaching their go-to-market strategy, focusing more on mainstream adoption.