Etherealize, a new marketing firm backed by the Ethereum Foundation, has officially launched with a mission to onboard institutional investors to the Ethereum ecosystem. Co-founded by Grant Hummer and other veterans from traditional finance, Etherealize aims to bridge the gap between blockchain technology and institutional finance. The firm seeks to educate institutions about Ethereum and its token, Ether, as Wall Street shows increasing interest in tokenization. The launch comes at a time when Ethereum is perceived to be at a pivotal moment for institutional adoption, with discussions around the potential impact of political shifts, including pro-crypto sentiments, on the market. Various industry experts suggest that 2025 could be a transformative year for Ethereum, driven by factors such as ETF inflows and the rise of stablecoins.