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The Ethereum community is facing calls for improvement in its marketing and investment strategies, particularly in light of its recent developments. Observers noted that Ethereum has historically neglected to effectively pitch the investment potential of ETH, a situation that has reportedly worsened since 2017-2018. With Ethereum now classified as a commodity and having an ETF, there are suggestions for the Ethereum Foundation to allocate a significant portion of its budget towards strategic marketing initiatives aimed at promoting adoption on Layer 1 and Layer 2 solutions. Additionally, some community members believe that while research and development are crucial, a broader approach is necessary to engage a wider audience. Despite criticisms regarding its marketing efforts, Ethereum's market capitalization has approached $1 trillion, even with relatively low transaction speeds of 11 transactions per second.
People say Ethereum has a marketing problem but it went to nearly $1 trillion while doing 11 transactions per second
I do think the ETH community needs to get off its high horse of “research is king” all the time and realize the appeal for millions will never be this. Not that research and development isn’t imperative but there needs to be broader signaling if we’re truly inclusive.
hear me out- now that ETH has an ETF and is a commodity and SEC threats are mostly irrelevant EF should take like half of its budget and spend it on very strategic Ethereum/ETH marketing and lean much, much harder into promoting gainful adoption on L1 and L2s