Gucci will begin accepting cryptocurrency payments at several of its U.S. boutiques later this month, allowing shoppers to pay with Bitcoin, Ethereum and Dogecoin, according to trade outlet Vogue Business and company communications on Friday. The luxury label, owned by Kering SA, said the initiative will be limited to select stores in the United States for now. Details on the exact number of locations and any broader rollout were not disclosed. By integrating digital-asset payments, Gucci joins a small but growing group of high-end retailers testing cryptocurrencies in brick-and-mortar settings as they court customers who prefer to transact with digital tokens.
GUCCI NOW ACCEPTS CRYPTO INCLUDING $ETH AND $DOGE AT SELECT U.S. STORES MULTINATIONAL HOLDING COMPANY 'KERING SA' $KER OWNS GUCCI
JUST IN: Luxury brand Gucci to accept Bitcoin and crypto at select stores. https://t.co/kWUzle0go8
Gucci now accepts crypto including $ETH and $DOGE at select U.S. stores 🎒