MicroStrategy Executive Chairman Michael Saylor said in a Bloomberg Television appearance on 10 June that Apple Inc.—whose market value is roughly $3 trillion—should purchase Bitcoin and hold it on its balance sheet. Saylor argued that a move by the world’s largest company would confer added legitimacy on the cryptocurrency and set off a "global domino effect" of institutional adoption. He told host Jim Cramer that demand from corporations and newly launched exchange-traded funds is already absorbing nearly all of the coins released by miners each day. The billionaire software entrepreneur also dismissed prospects for another prolonged slump in digital assets, asserting that "the bear market is not coming back." He predicted Bitcoin could rise to between $500,000 and $1 million, insisting the token is "not going to zero" as supply tightens and institutional interest accelerates.