Pump.fun, the platform behind the $PUMP token, has initiated a substantial buyback program funded by its platform fee revenue. On July 15, 2025, the project began purchasing $PUMP tokens from the market, with initial buybacks totaling approximately $1.8 million within 15 minutes and continuing actively. Over the course of the first day, buybacks reached $14 million, with additional transfers of $16 million worth of SOL to the buyback wallet reported shortly after midnight on July 16. On-chain data indicates that Pump.fun transferred a total of 187,770 SOL (approximately $30.6 million) from fee wallets to the buyback wallet. Of this, about 118,351 SOL (around $19.3 million) has been spent to repurchase nearly 3 billion $PUMP tokens at an average price of $0.0064 per token. The repurchased tokens were moved to a separate wallet for storage. The buyback initiative has contributed to a rise in the fully diluted valuation of $PUMP to $6.5 billion and increased holdings by public figures by 24.6% within 24 hours. Pump.fun has also sold approximately 4.1 million SOL (worth $741 million) since May 2024 at an average price of $180 per SOL. The buyback wallet still holds a significant balance of SOL, with reports indicating around $12 million remaining for further purchases. This buyback strategy appears to utilize retroactive fees and a portion of the platform's revenue to support the token price and market activity.