Sheetz, a $6.2 billion U.S. convenience store chain with 700 locations nationwide, has announced it will begin accepting Bitcoin and other cryptocurrencies as payment. The company is offering customers a 50% discount on purchases made using crypto every day. This move follows a similar trend seen in the fast-food sector, where Steak 'n Shake reported a 10.7% increase in same-store sales in the second quarter after adopting Bitcoin payments. Steak 'n Shake's COO highlighted that Bitcoin payments have helped save 50% in processing fees, and the company publicly acknowledged the positive impact of Bitcoin on its business. The adoption of cryptocurrency payments is emerging as a notable factor in boosting sales for retail and food service companies.