Strive, a firm led by Vivek Ramaswamy, has announced the launch of a new wealth management division aimed at integrating Bitcoin into client portfolios. This initiative is part of Strive's broader strategy to address long-term economic risks through the inclusion of cryptocurrency as a hedge. Strive currently manages $1.7 billion in assets and has previously launched an S&P 500 ETF, indicating a willingness to compete in the financial markets. The firm is also speculated to be considering the launch of a spot Bitcoin ETF, further expanding its offerings in the cryptocurrency space.