The cryptocurrency Zora ($ZORA) has experienced a remarkable surge in value, increasing approximately 10-fold over the past two weeks and around 1,000% over the last month. Its fully diluted valuation (FDV) is approaching $1 billion. Key factors contributing to this rise include the integration of a base app on July 23, increasing daily active creators on the platform, and its growing reputation as the next "friendtech." Trading activity is primarily concentrated on centralized exchanges, with Coinbase leading spot trading at $82.6 million in 24-hour volume and Binance Futures offering 50x leverage. Market sentiment has reached an all-time high, and mindshare has increased from 0.05% to 0.81%. Despite the surge, there is caution regarding potential mean reversion risks in the near term.