The Baby Shark intellectual property (IP) is gaining traction in the Web3 space following a partnership between @sol_babyshark and @BSUniverse_OFCL. This collaboration aims to leverage the Baby Shark brand to onboard new users into the cryptocurrency ecosystem. The $BABYSHARK meme token has recently seen a market capitalization of approximately $250 million within 48 hours of its launch, currently consolidating between $100 million and $120 million. The partnership is viewed as a strategic move to enhance the visibility and utility of the Baby Shark brand in the digital economy. Additionally, the $CLAY token is set to be listed on KuCoin on January 16, with pre-deposits open now, indicating ongoing developments in the crypto market.