The memecoin $BUBB, launched on the BNB Chain, has seen a sharp increase in value, reaching a market capitalization of nearly $40 million within 24 hours. This surge follows its listing on KuCoin, where trading began on March 21, 2025, and an endorsement by Binance co-founder Yi He. A trader reportedly turned an initial investment of $304 into $482,000 through $BUBB, achieving a 1,586x return. The trader sold part of their holdings for $122,000 and retains $360,000 worth of $BUBB. $BUBB has been described as the first art-focused meme token on the BNB Chain. Its rise is part of a broader resurgence in memecoin trading on the BNB Chain, with other tokens like $PATLU and $TAT also gaining traction.