Coinbase is hiring a new role for a social media expert with a deep understanding of crypto culture, offering a salary of over $200,000 per year. The position, described by Coinbase's CMO Kate Rouch as 'not a typical 9-5 corporate job,' will involve working remotely and directly contributing to shaping Coinbase's story on social media platforms like Twitter. This role, referred to as a 'memelord,' will work with Kate Rouch, a marketing guru. This move highlights the increasing importance of social media in shaping public narratives, particularly within the crypto industry.