Coinbase has recently sparked interest in the memecoin market by adding several new tokens to its listing roadmap. The exchange has listed $TURBO, $GIGA, $MOG, and $MOODENG, which has led to speculation about its competition with Binance for market share in this sector. The performance of these tokens has varied; $MOG is reportedly performing well on Coinbase, likely due to its accessibility compared to Ethereum-based purchases, while $MOODENG was already perceived as affordable and easy to buy. The developments suggest that Coinbase is positioning itself as a key player in the memecoin landscape, potentially initiating a new cycle of interest in these digital assets.