Elon Musk has revived his online persona 'Kekius Maximus,' updating his profile picture on the social media platform X to depict himself in armor with the title 'Emperor Kekius Maximus.' This move has coincided with a 145% surge in the value of a meme cryptocurrency associated with the persona. Musk's adoption of this character, which he refers to as 'Kekius Maximus Reevius Memius, the Dogefather, and Commander of 𝕏 shitposters,' has sparked widespread attention and engagement among users. The persona evokes a medieval-themed narrative, positioning Musk as a commanding figure in a digital kingdom, and has been interpreted as a playful challenge to traditional media outlets. The resurgence of Kekius Maximus has generated considerable buzz within the crypto community and among Musk's followers.