Iggy Azalea's $MOTHER memecoin, initially gaining attention for its potential to disrupt Ticketmaster's token model, has seen a 15% drop following the announcement that it can be used to purchase mobile phones and subscription plans at Unreal Mobile. Despite the decline, the token is part of a broader trend of celebrity-endorsed cryptocurrencies, with notable figures like Davido and Caitlyn Jenner also entering the space. The $MOTHER token may soon offer additional utility, allowing holders to purchase phones and monthly cell plans from Azalea's relaunched telecommunications company.