Adidas has faced accusations of cultural appropriation from Mexican authorities and indigenous artisans over its “Oaxaca Slip-On” sandal, which closely resembles traditional huaraches from the state of Oaxaca. The controversy escalated after the Mexican president, Claudia Sheinbaum, publicly criticized the brand for using the indigenous design without attribution or credit. In response, Adidas issued a formal public apology. Mexican-American designer Willy Chavarria, who created the Adidas sandal, also apologized following the backlash. Mexican officials, supported by local artisans, are seeking compensation from Adidas for the unauthorized use of the cultural design. The dispute highlights ongoing tensions around the use of indigenous cultural elements by global brands.
Artesanos mexicanos reclaman apropiación cultural de Adidas por sandalias tradicionales https://t.co/cQfkjZ2qFr
🎭 Arte e Ideas | 🛠️ Artesanos de Oaxaca denuncian a Adidas por apropiación cultural en sus diseños de huaraches. 🇲🇽 https://t.co/1qHSouW5P3
Su estilo, su elegancia y su pasión por la moda italiana vivirán siempre en México. Descansa en paz, Ferruccio Tinghi. #TrendingREFORMA https://t.co/2AWihFBm7S