On August 22, 2025, Mexican President Claudia Sheinbaum Pardo announced "México Imparable," a new annual project aimed at promoting sports tourism in Mexico. The initiative features a series of races held across four different locations in the country, designed to blend sports, culture, and indigenous heritage. The project seeks to position Mexico as a key destination for sports tourism. Rommel Pacheco, head of the National Sports Commission (Conade), highlighted the role of athletes like Osmar Olvera in supporting Mexico's competitive sports efforts and pursuit of medals. Additionally, the Mexican government launched the campaign "Lo Hecho En México está Mejor Hecho," led by Secretary Marcelo Ebrard and the president of the Mexican Business Council, Francisco Cervantes, to promote domestic products.