Stellantis has relaunched the Jeep Cherokee for the 2026 model year with a redesigned hybrid version produced at its Toluca, Mexico plant. The move aims to address the brand's recent sales declines amid a challenging market environment marked by rising vehicle repossessions and dealer struggles. CEO Bob Broderdorf provided details on the new Cherokee during its unveiling event, highlighting the company's efforts to revitalize the model and improve sales performance. Meanwhile, some dealerships and vendors are experiencing operational challenges, with concerns raised about the impact of beta tools and vendor relationships on sales and strategy. Stellantis and its Jeep brand are focused on reversing the sales slump through this hybrid redesign and renewed market presence.