Ben & Jerry's has filed a lawsuit against its parent company, Unilever, alleging censorship regarding its stance on the Gaza conflict. The ice cream maker claims that Unilever's interference breaches a December 2022 settlement that granted the Ben & Jerry's Board of Directors primary authority over the brand's social mission and integrity. This legal action highlights ongoing tensions between the two companies, which have escalated since Ben & Jerry's decision in 2021 to halt sales in the Israeli-occupied West Bank. Industry observers note that the relationship between socially conscious brands like Ben & Jerry's and corporate entities such as Unilever is deteriorating, as the focus shifts from social missions to profitability.
The lawsuit is just the latest to come out of simmering tensions between Ben & Jerry’s and Unilever following the ice cream maker’s 2021 decision to stop selling products in the Israeli-occupied West Bank. https://t.co/vVZm55KW1B
Ben & Jerry’s Homemade Inc. claimed that Unilever’s alleged interference violated a December 2022 settlement enshrining the Ben & Jerry’s Board of Directors with primary authority over the ice cream maker’s “social mission and brand integrity.” https://t.co/0yka0g75hg
🔗: https://t.co/nMKcL2fkye Jamie Salter has built his fortune on fallen legacy brands. Critics say he cheapens the labels. The self-made billionaire says he saves them from extinction. https://t.co/vm763FUuzR