
The lawsuit is just the latest to come out of simmering tensions between Ben & Jerry’s and Unilever following the ice cream maker’s 2021 decision to stop selling products in the Israeli-occupied West Bank. https://t.co/vVZm55KW1B
Ben & Jerry’s Homemade Inc. claimed that Unilever’s alleged interference violated a December 2022 settlement enshrining the Ben & Jerry’s Board of Directors with primary authority over the ice cream maker’s “social mission and brand integrity.” https://t.co/0yka0g75hg
🔗: https://t.co/nMKcL2fkye Jamie Salter has built his fortune on fallen legacy brands. Critics say he cheapens the labels. The self-made billionaire says he saves them from extinction. https://t.co/vm763FUuzR

Ben & Jerry's has filed a lawsuit against its parent company, Unilever, alleging censorship regarding its stance on the Gaza conflict. The ice cream maker claims that Unilever's interference breaches a December 2022 settlement that granted the Ben & Jerry's Board of Directors primary authority over the brand's social mission and integrity. This legal action highlights ongoing tensions between the two companies, which have escalated since Ben & Jerry's decision in 2021 to halt sales in the Israeli-occupied West Bank. Industry observers note that the relationship between socially conscious brands like Ben & Jerry's and corporate entities such as Unilever is deteriorating, as the focus shifts from social missions to profitability.