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Apple has made splashy bets in Hollywood. Are they paying off? https://t.co/NihjLqiiPi
"David [Zaslav] bet big that they can show the world that the DC I.P. can have real value. Superman is the first movie. That will set the tone. They have a tremendous amount riding on it." - experts claiming WBD is very dependent on Superman's performance through DC. 🍿 #ICYMI https://t.co/Q1RnPeud3T
The Movie Deal That Made Hollywood Lose Its Mind https://t.co/ODlnasvFOa
Warner Bros. Discovery (WBD) is placing considerable emphasis on the upcoming Superman movie as a pivotal project for the future of its DC intellectual property and broader Hollywood influence. David Zaslav, WBD's CEO, has reportedly made substantial bets on the film's success, with industry experts noting that the company's fortunes are closely tied to Superman's performance. This reflects a broader trend of major companies, including Apple, making significant investments in Hollywood content, raising questions about the returns on these high-profile entertainment ventures.
