Lionsgate is leveraging artificial intelligence (AI) to reduce production costs and enable the creation of films and shows that would otherwise be financially unfeasible. The studio estimates that AI can help cut expenses from $100 million to $50 million per project. This approach reflects a broader trend in Hollywood, where many studios and production companies have quietly integrated AI technologies into their workflows, often referring to them under terms like "machine learning." Industry observers emphasize that while AI tools are becoming powerful aids in filmmaking, the core of storytelling remains essential regardless of whether AI or traditional methods are used. AI is viewed not as a replacement for storytellers but as a means to increase the volume of content production. However, challenges remain, such as the imprecision and costs associated with generating AI-driven video content repeatedly. The growing role of AI marks a shift from a futuristic or behind-the-scenes concept to a significant factor in contemporary film production.