The premiere of the first commercially streamed AI-generated movies took place recently, marking a significant development in the film industry. These films are produced by TCL, the largest TV manufacturer globally, as part of a targeted advertising strategy. The initiative aims to leverage generative AI technology to create content that appeals to viewers, with the expectation that audiences will be less inclined to change channels. Five AI-generated short films debuted on TCL TV+, representing the first works from TCL's Film Machine, which is focused on accelerating the production of AI-generated content. This move is seen as a potential turning point in filmmaking, drawing parallels to the Golden Age of Hollywood, as the streaming service positions these films as a new aesthetic in cinema.
A streaming service has revealed a series of AI-generated movies that it believes heralds a new era of filmmaking similar to the Golden Age of Hollywood. https://t.co/cZglmI4WWM
Five artificial intellegence-generated short subjects debut today on multichannel bundle TCL TV+. First work from TCL's Film Machine, accelerating development of AI-produced TV content and movies.
TCL TVs will use films made with generative AI to push targeted ads https://t.co/qIRzJonPI3