McDonald’s is renewing its partnership with South Korean pop sensation BTS, unveiling a limited-time TinyTAN Happy Meal that will begin rolling out on 3 September in almost 70 markets worldwide, including the United States. Each meal will feature two miniature TinyTAN toys modeled after the seven members of BTS, allowing customers to assemble the full set with as few as four purchases. Two toy lines will be offered. The Throwback Edition dresses the animated characters in the outfits used for the companies’ 2021 collaboration, while the Encore Edition—available from 23 September—updates the figures to reflect the latest tie-in. Scannable codes printed on the Happy Meal boxes unlock an online “TinyTAN Power Up” game, extending the promotion to mobile devices. To amplify the campaign, the fast-food giant will host an immersive fan event at the nya West venue in Los Angeles on 27–28 September. McDonald’s senior marketing director Guillaume Huin said the rollout answers strong demand from BTS’s global fan base, known as ARMY, and builds on the success of the prior 2021 BTS Meal.
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