Netflix's animated film "KPop Demon Hunters" has emerged as one of the major success stories of 2025, particularly due to the popularity of its fictional K-pop group, the Saja Boys. The Saja Boys have surpassed the South Korean global sensation BTS in Spotify streaming charts in the United States, dethroning the band that has been a dominant force in the K-pop industry. This unexpected competition highlights the growing influence of Netflix in the global entertainment market, though concerns about the company's expanding monopoly have been raised. The creators of "KPop Demon Hunters" have expressed interest in continuing the story, capitalizing on the film's record-breaking performance and cultural impact.