Spotify plans to increase its subscription prices starting September 2025 as it introduces new services and features aimed at expanding its user base toward a target of 1 billion users. The Swedish music streaming company will raise the monthly premium individual subscription fee from €10.99 to €11.99 in multiple regions. Alex Norström, Spotify's Co-President and Chief Business Officer, described price hikes as "part of our toolbox now," emphasizing that these increases will accompany the rollout of additional functionalities. This move follows similar price adjustments by other streaming platforms such as Netflix, Apple TV+, and Disney+. Spotify has implemented price increases over the past two years as part of its strategy to boost profitability and enhance its offerings.
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