Taylor Swift has announced the release of her 12th studio album, "The Life of a Showgirl," scheduled for October 3, 2025. The album cover, photographed by Mert Alas and Marcus Piggott, has been unveiled alongside multiple variant editions, including a special vinyl titled "Baby, That’s Show Business," available for a limited 48-hour window. The release strategy continues Swift's trend of issuing multiple limited-edition album variants at premium prices. Following the announcement, Swift’s presence surged on music charts, with her album debuting at number two on Spotify's Countdown Charts and generating increased streams on Billboard. The album’s aesthetic features a glamorous and risqué style, highlighted by Swift’s appearance in a rhinestone bikini for the vinyl release, drawing attention from media and public figures alike. Additionally, Swift has announced a special edition of the album available starting August 20 until supplies last. The album's release and promotional activities have sparked discussions about fashion trends, particularly the resurgence of wasp-waist styles.