The NCAA has approved the inclusion of on-field sponsorships for regular season football games. This decision, announced on June 6, 2024, allows schools to display corporate sponsor logos on football fields during home games. The move, set up by an NCAA panel, is aimed at providing schools with additional revenue streams, addressing the increasing need for financial resources in college sports. This marks a significant shift in the landscape of college football, as institutions look for innovative ways to generate income.