The ApeChain loyalty program, associated with ApeCoin, has officially launched, generating excitement among users and NFT enthusiasts. The program features a collaboration with Magic Eden, a prominent NFT marketplace. As part of the rollout, ApeChain NFTs have seen increased activity, with holders participating in competitions to win floor sweeps. This surge in interest comes amid broader market fluctuations, with reports indicating a decline in general market conditions while ApeChain NFTs experience a rise in value. Additionally, there are discussions around integrating memecoins into web3 gaming platforms, with proposals for new features in games like Pixels Online, which has previously incorporated the ApeCoin token. Users are exploring innovative ways to enhance gameplay through these integrations.