Coachella, in partnership with Avalanche, has launched 'Coachella Quests' for Coachella 2024, a blockchain-based loyalty game aimed at enhancing festival-goers' experience through a unique gamification of the event. The innovative initiative allows attendees to engage with various digital and physical touchpoints throughout the festival, including art installations and immersive games, to earn rewards. By completing quests, fans can gamify their festival experience and potentially win prizes, including NFTs. A standout feature of Coachella Quests is the opportunity for one lucky participant, who completes all quests and earns enough experience points (XP), to win the grand prize: the Coachella Key. This rare NFT grants the holder two free guest passes for Coachella 2025, emphasizing the blend of technology and entertainment that defines the modern music festival experience.