Coachella has launched a partnership with OpenSea to introduce a new NFT collection named 'Coachella Keepsakes,' which offers unique festival experiences and benefits to attendees. This collaboration marks a significant move towards integrating digital assets into real-world events, providing fans with exclusive access and perks. The NFTs are minted on the Avalanche blockchain, chosen for its technological capabilities and alignment with the festival's vision. The initiative includes VIP Festival Passes and the Oasis Lounge experience, featuring exclusive bar benefits and a serene environment for relaxation. This innovative approach to festival ticketing and experiences highlights the evolving landscape of event management and fan engagement through blockchain technology. Additionally, the partnership with Beam enables Coachella to manage onchain media distribution, allowing them to realize all primary and secondary sale proceeds as USD in their corporate checking, including tax reporting for their ERP.