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The current crypto market cycle is seeing a surge in memecoins, with $DOGE and $SHIBA hitting high market caps in 2021. Memecoins, like $SOL and $BASE, are gaining popularity for potential high returns. Memecoins are considered a key aspect of the current bull cycle, attracting retail investors to Solana and DeFi projects. Memecoins are likened to the past trends of ICOs and NFTs, with their accessibility and speculative nature driving market enthusiasm. Despite criticisms, memecoins are seen as a significant force shaping the future of crypto protocols.