The 'Choose Rich' crypto meme, particularly associated with the token $NICK, has gained significant traction on social media, with influencers like Elon Musk, Dave Portnoy, and Michael Saylor expressing their support. The meme has sparked enthusiasm among investors, leading to a surge in $NICK's market capitalization. The community's dedication to 'Choose Rich' has created a strong narrative around the coin's potential for growth and profitability, with many users embracing the meme as a symbol of financial success.