The 'Hawk Tuah' girl has become an internet sensation, with her catchphrase spawning memes, merchandise, and even a viral song. The phenomenon has also led to the creation of a meme coin, 'HAWKTUAH,' which launched a day ago and is now valued at $15 million, trading at $7m initially. The viral trend has taken over social media platforms, particularly TikTok, and has significantly impacted the crypto market.