Loudio, a social finance project, rapidly became the most viral project in the west within days of its launch, reportedly achieving up to 66% mind share. The campaign incentivized users to post about Loudio, with average payouts of $160 per tweet and some accounts with over 50,000 followers earning between $30 and $60 per tweet. The top 100 creators were among the most active participants. Participants reported turning $30 into $3,000, a 100x return, by sending several tweets about Loudio during the campaign. Loudio's token, $LOUD, reached an $11 million market capitalization and maintained its value following the campaign, despite concerns about a potential drop to 10% to 20% mind share. The campaign enabled smaller accounts, which typically do not receive marketing agency deals, to earn money through their reach. Observers noted that achieving similar attention through traditional marketing agencies could cost 6-7 figures. There is ongoing discussion about Loudio's sustainability, with comparisons to projects like Novastro, Infinex, Kaito, Cookie, and Pump. The debate includes questions about the long-term viability of paying users for promotion and the distinction between infofi/meta and memetic attention.