The memecoin market is experiencing a resurgence in 2025, with many tech players launching or endorsing new tokens. Observers note that this trend may be driven by flawed regulations and a regulatory loophole that favors meme-based assets. Some industry participants express skepticism about the sustainability of this trend, suggesting that it is characterized by high volatility and a focus on short-term trading rather than long-term investment. Concerns have been raised about startups relying on memecoins for fundraising, with critics arguing that this approach could lead to misalignment between token holders and the underlying products. The current landscape is reminiscent of the 2021 memecoin boom, with some commentators suggesting that the current cycle may be even more irrational. As the market evolves, the implications for both investors and startups remain uncertain.