The cryptocurrency $NICK, associated with the 'Choose Rich' meme, has seen a significant surge in market capitalization, drawing widespread attention on social media platforms. Originating from a viral tweet featuring crypto enthusiasts on a yacht, the meme coin has quickly gained traction, with its market cap escalating from a modest 120k to 7.4 million, and eventually reaching 30 million. This rapid growth has been fueled by endorsements from various Twitter users, including notable figures within the cryptocurrency community who have expressed their support by purchasing $NICK and promoting the 'Choose Rich' slogan. The meme coin's visibility was further enhanced by its advertisement on the Las Vegas Sphere, marking a notable milestone as the first meme coin to achieve such exposure. Amidst this frenzy, some users have set ambitious targets for $NICK, including aspirations to reach a billion-dollar market cap, with plans to make significant purchases like the Chicago Bulls and Costco if these goals are achieved. The coin's market cap has been reported at various points as 2m, 4.2M, 6.5M, 15MM, and 24m, with aspirations to reach $100MM and currently still under $50MM.