Pudgy Penguins, a collection of NFTs, has recently seen a significant increase in market activity and interest, with expectations to return to a floor price of 20 ETH. The collection's traits experienced a massive spike around the Christmas and holiday season, attributed to the increase in retail spending during this time, making the Penguins a popular gift. Notably, Pudgy Penguins have surpassed Bored Apes Yacht Club (BAYC) in terms of floor price, with Pudgy's floor price trading at 13.47 ETH compared to BAYC's 12.54 ETH. This surge has brought Pudgy Penguins within 10.50% of tying with BAYC in market cap. Additionally, the release of a Pudgy Penguins plush toy line has contributed to a Web3 boom, creating 59,216 new wallets and showcasing the brand's impact beyond digital collectibles. This surge in engagement, especially around the holiday season, highlights the brand's innovative approach to expanding its reach. Furthermore, Pudgy Penguins have flipped BAYC in market cap, becoming the second-largest NFT collection in the world, with a market value of $454m after a 7% rise. A partnership with Walmart to sell stuffed toy versions of the Penguins has been instrumental in this success, helping The Igloo Co, the company behind Pudgy Penguins, to become home to the world's hottest NFT collection. The anticipation for the launch of $PENGU suggests a valuation of over $1B+.