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Starbucks is shutting down its Odyssey NFT rewards program, which integrated NFTs with its loyalty program, on March 31, 2024. The program, launched in 2022 on the Polygon blockchain, allowed customers to buy and trade NFT stamps. Despite being in beta phase, Starbucks decided to end the program, disappointing many involved in the project.
POLYGON LABS PAID $4 MILLION TO STARBUCKS TO HOST BLOCKCHAIN LOYALTY PROGRAM The revelation sheds light on the genesis of Starbucks Odyssey, which recently ended after an 18-month experiment utilizing NFTs as the core of its loyalty program. Source: CoinDesk https://t.co/LjaUfHolK8
JUST IN: NOW-TERMINATED @STARBUCKS NFT LOYALTY PROJECT WAS GIVEN A $4M GRANT BY @0xPOLYGON LABS
SCOOP: Polygon Labs paid $4 million in 2022 to host Starbucks' fated entrance into crypto: the Odyssey NFT loyalty program, which is shutting down this month https://t.co/BkvsqmKTir
