Uniswap, a leading decentralized exchange, is gaining attention for its growing community and unique branding associated with penguins. The platform is being referred to as a 'Penguin' in various discussions, highlighting its status as the largest on-chain marketplace. Notably, investment management firm VanEck, established in 1955, is also identified as a 'Penguin.' This branding trend appears to be part of a broader 'Penguin Proliferation Thesis,' suggesting that penguins will dominate the Web3 space. Community members are actively engaging with Uniswap through creative expressions, such as wearing 'unipeng' hats, showcasing the strong connection between the platform and its users. The enthusiasm for Uniswap and its penguin-themed branding reflects a significant cultural moment within the cryptocurrency community.