Amazon is reportedly considering acquiring TikTok, as the two companies have been deepening their relationship. Amazon has been utilizing TikTok's platform to tap into social media, while TikTok is leveraging Amazon to enhance its e-commerce capabilities. Insiders suggest that this partnership could help both companies counter potential regulatory challenges, including a possible ban or forced divestiture of TikTok. A former head of sales at TikTok mentioned that 'the writing is on the wall.' The speculation arises amidst Amazon's broader strategy of placing shoppable ads on various social media platforms, including Facebook, Instagram, Pinterest, and Snapchat.