Apple Inc., valued at $3 trillion, has lifted its iOS restrictions that previously banned in-app purchases involving Bitcoin and other cryptocurrencies. This policy change now allows crypto payments and NFTs to be processed directly within apps on the Apple App Store. Additionally, crypto apps will no longer be required to pay the 30% Apple tax on in-app purchases, potentially enabling more aggressive marketing strategies for crypto-related applications. The move marks a notable shift in Apple's approach to digital assets and is expected to have a substantial impact on the cryptocurrency ecosystem.