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Sources: Apple suggests podcasters join its subscription program to be on its Podcast "browse" carousel; 5 of the first 7 podcasts last week were participants (@maxwelltani / Semafor) https://t.co/FWdZLey1p5 š« Subscribe: https://t.co/OyWeKSRpIM https://t.co/cSznhR3AN4
Apple muscles in on subscription podcasting https://t.co/bgNQjys5V6
great scoop by @maxwelltani: Apple gives podcasts that give it a share of their revenue better promotion https://t.co/sndd36KJF4
Apple is encouraging podcasters to join its subscription program to gain visibility on its platform. Podcasters can either submit a form or share revenue with Apple to increase their chances of being featured. This move comes as tech CEOs seek alternative media channels like podcasts to bypass traditional media scrutiny.
