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DeepNewz, mobile.
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Apple is encouraging podcasters to join its subscription program to gain visibility on its platform. Podcasters can either submit a form or share revenue with Apple to increase their chances of being featured. This move comes as tech CEOs seek alternative media channels like podcasts to bypass traditional media scrutiny.
Sources: Apple suggests podcasters join its subscription program to be on its Podcast "browse" carousel; 5 of the first 7 podcasts last week were participants (@maxwelltani / Semafor) https://t.co/FWdZLey1p5 š« Subscribe: https://t.co/OyWeKSRpIM https://t.co/cSznhR3AN4
Apple muscles in on subscription podcasting https://t.co/bgNQjys5V6
great scoop by @maxwelltani: Apple gives podcasts that give it a share of their revenue better promotion https://t.co/sndd36KJF4
