Ford has reported substantial financial losses on its electric vehicle (EV) sales, with a loss of $132,000 per vehicle. The company's EV unit revenue declined by 84%, and cumulative net losses from EV sales exceeded $8.0 billion in the first quarter of 2024. In 2023, Ford incurred a loss of $4.7 billion from its EV operations, and in the first quarter of 2024 alone, the per vehicle loss was $65,272.