Cracker Barrel is facing widespread backlash following the company's decision to alter its logo and implement diversity, equity, and inclusion (DEI) initiatives, which include funding children's LGBTQ events. The company's CEO, Julie Masino, referred to critics as a "vocal minority," a comment that has intensified calls for a boycott. Conservative activists and commentators have accused Cracker Barrel of abandoning its traditional brand identity and values, with some drawing parallels to other companies that have faced consumer pushback after adopting similar policies. Discussions have also emerged about the company's financial struggles, with some attributing its challenges to factors beyond its DEI stance. Prediction markets currently assign a 25% probability that CEO Julie Masino will be replaced by the end of 2025. Despite admitting to missteps, Cracker Barrel's leadership has maintained its course on the logo change and DEI practices, prompting ongoing calls for boycotts from conservative groups and customers loyal to former brand imagery and values.