Robinhood Markets Inc. on 19 August introduced event contracts tied to professional and college football games, expanding the prediction-markets hub it added late last year. The new offering lets U.S. customers trade on the outcomes of every regular-season National Football League matchup and games involving Power Four college programs and independents. Contracts are available in the Robinhood app from 8:00 a.m. to 3:00 a.m. Eastern time through Robinhood Derivatives on KalshiEX, a CFTC-regulated exchange. The rollout is part of the brokerage’s strategy to turn its platform into a one-stop venue for investing, trading and speculation across asset classes. More than two billion prediction-market contracts have already changed hands since the product’s debut, according to company figures. Unlike traditional sports betting, prices in event contracts are set by market participants who can adjust or exit positions throughout a game. Analysts responded positively to the broader product suite. Bernstein raised its 12-month price target on Robinhood shares to a Street-high $160 from $105, citing the football launch and the company’s growing exposure to digital assets. The stock recovered from an intraday low of $109 to trade near $115 in early afternoon New York dealings, up about 0.8%. Bernstein also reiterated an upbeat outlook for crypto-linked companies, forecasting that U.S. policy support and institutional adoption could extend the current bull market through 2027 and lift Bitcoin to as much as $200,000. The firm argued that Robinhood’s mix of crypto trading and event contracts positions it to benefit if that scenario plays out.